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The data of coronavirus part one - Peterborough behaviour

People in Peterborough have been tempted back to grocery stores and pharmacies despite the continuing lockdown, data from Google suggests – ​but visits are still below normal levels.
coronavirus 1
Photo: Pixabay

In the third report of its kind, Google used location data to chart trends in people's movement in the home, retail and recreation establishments, grocery stores and pharmacies, and public transport hubs.

In Peterborough, footfall increased in all of the categories outside of the home, except for visits to the workplace, in the six weeks to April 11 compared to the six weeks to March 29.

The reports use the five-week period between January 3 and February 6 as a baseline to compare people’s movements against.

One of the biggest changes in Peterborough was in grocery stores and pharmacies. Google's figures previously showed footfall had fallen by 45%, but the latest data shows visits are now ​only down 29% compared to usual.

Across the UK, the Google data shows an increase in footfall in each category outside the home and the workplace.

The biggest increase in movement was seen in parks where visits rose from 52% below average to 37%.

Speaking at another daily press conference, NHS England medical director Stephen Powis said their own data analysis shows compliance levels in the public are very high.

He said: "We absolutely need to make sure that we keep the benefits of this going forward and we don’t take our foot off the pedal, we don’t become complacent."

The full results for Peterborough are:

  • Trips to retail and recreation establishments had been 80% below normal, but have since increased to 76%
  • Footfall in grocery stores and pharmacies had been 45% below normal, but have since increased to 29%
  • Public transport use, which had been 77% below the baseline, has since increased to 68%
  • Workplaces had seen a 43% drop, but have since fallen further to 47%