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Asda announces new ban coming to Peterborough store in next few weeks

Asda is introducing new packaging across its chicken range, in order to save 450 tonnes of plastic per year.
Asda is bringing in a ban on plastic packaging on chicken products (Photo: Google Maps)

Following a successful trial last year, Asda is moving its selection of chicken out of plastic trays and into sustainable pouches that will reduce plastic packaging by up to 50% across the range.

The new packaging will launch on chicken thighs in the coming weeks, with the full range incorporated by the middle of summer. This will include whole birds, drumsticks, legs, diced breasts and mini fillets. 

The move is expected to make a considerable difference in helping tackle plastic pollution. Additionally, the pouches support hygienic preparation of meals, with customers able to simply pour the poultry from-pack straight into the pan, without needing to pick the chicken up with hands or utensils. 

Lisa Barratt, Asda's poultry buying manager said of the move: "The change in poultry packaging marks the next step in our commitment to use less and recycle more, something which we are very passionate about delivering for our customers and colleagues.

"The move means customers don't have to prioritise plastic reduction over grocery decision making, ensuring the nation can continue purchasing quality poultry at the same price." 

The initiative is part of Asda's long-term commitment to remove single use plastic from its business. Since 2018, the supermarket has removed 9,000 tonnes of plastic and committed to removing 3-billion pieces of plastic from own-brand products by 2025.