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How this business is growing despite the pandemic

Peterborough-based print and promotional merchandise experts Vibrant Colour are on the move after investing tens of thousands of pounds in the latest printing equipment.
Sawtry Office
Vibrant Colour has moved to a bigger premises in Peterboorugh(photo: Vibrant Colour)

The company has moved from Peterborough Workspace, in Woodston, to Gault Hill Farm, just outside of Sawtry.

"We love our new location – the rural setting is peaceful, with lovely fenland light. We’re not isolated at all, however, because the A1 is so close by," said director Christopher Smith.

The new offices are three times larger than the outgoing premises, with room for production, office administration, stock storage, and a much larger meeting and showroom area.

One of their new products, the Mimaki UV flatbed printer, is industry leading – and will allow products such as pens and notebooks to be professionally, permanently branded.

Christopher added: "I’m thrilled we’ve been able to make this investment, allowing our products to become far more accessible to the ever growing number of start-ups and small businesses who want to promote themselves, and say thank you, but don’t need to fill up their store cupboard doing so."

Vibrant Colour, a member of the British Promotional Merchandise Association, will continue to make use of its large network of trusted manufacturing partners, with the in-house production adding to its armoury, rather than replacing existing elements.

"One of our strength is in the breadth of products we can offer. From outdoor flags and banners, through to awards, clothing and ‘thank you’ gifts, the general rule is that if it is printed with a business logo, we can create it."

They will be launching a new website in October, opening up many new opportunities for the business.

"The possibilities now open to us for creative promotional campaigns are greatly expanded. We’ve had some other great ideas already, and we can’t wait to share them later in the year."