Living Sport kicked off the anticipated AEPG Great Eastern Run 2024 with an event at Peterborough Cathedral.

The official charity partner of the race, Living Sport invites participants, whether experienced athletes or novices, to join their team for the half-marathon or 5K route.

In doing so, runners will indirectly contribute to the promotion of health and wellbeing in Cambridgeshire and Peterborough.

The event, unveiled on August 19 at the historic Peterborough Cathedral, also saw the introduction of a renewed route for the run, after taking input from the previous year's participants.

Experience the Great Eastern Run 2024 with Living Sport's charity partnership Experience the Great Eastern Run 2024 with Living Sport's charity partnership (Image: Submitted)

Living Sport's partnership with the race underlines its mission to advocate for active lifestyles among all residents of Peterborough and Cambridgeshire.

Speaking on the partnership, Aaron Murell, race director from Good Running Events said: "There's a perfect alignment between the event and what Living Sport do.

"The event encourages more and more people to get out there, get active for their own fitness and wellbeing.

"This is exactly what Living Sport and Good Running Events stand for through this race."

Living Sport has collaborated with Good Running Events for The AEPG Great Eastern Run 2024 with a shared ambition of motivating more individuals to partake in physical activity, consequently elevating their health and wellbeing.

READ MORE: Peterborough Cathedral volunteers 13,000 hours of work

Showing her support, Alison Ainsworth, events ambassador from ParkRun UK said: "Both ParkRun and Living Sport have the same aim which is to get people moving.

"Having Living Sport onboard, helps actually spread the word."

The Great Eastern Run is due to take place on Sunday, October 13, and will consist of a half-marathon and Anna’s Hope 5K Fun Run, embodying the event's principle of inclusivity and engagement from the entire community.

Those interested in partaking can find registration details and further information on Living Sport’s website.