Tattoo studio with a difference celebrating national competition win

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Ink Imaginarium, based at at Peterborough Workspace. Photo: Hayley Evans

The Ink Imaginarium, based in Peterborough Workspace in Woodston, won £10,000 worth of advertising from the Guardian, when it ran a competition designed to help small businesses get through the pandemic. 

Hayley Evans, who launched the company last year after a 12-year career as a software developer in the insurance industry, filled in a questionnaire which asked about her business values and what she would want to achieve with the advertising if she won. 

She said: "To my surprise, I received an email from the Guardian saying that I had been picked as a winner!  They did a profiling piece on me and my business - It's fantastic to have received this recognition and help from a national newspaper!"

"My tattoo studio is different - certainly to many others in Peterborough - in that my clients are mostly female and i focus on having a friendly, relaxed atmosphere.

"Mental health is also important to me and I plan to do further work on the link between tattoos and mental health in the future."  

Hayley told the Guardian that she received the £10k rate relief grant which helped her enormously, and her advice for small businesses is to make sure they have a strong social media presence and a website.