Sweet new business for student Caitlin
Caitlin Russell came up with the idea for The Candy King – Retro Sweet Hampers, an online pick ‘n’ mix sweet shop, as part of her GCSE Business Studies course.
With the help of her parents, she launched the business on social media before setting up a website that offers customers a choice of more than 100 sweets and treats, including childhood favourites such as Foam Shrimps, Sherbet Lemons, Liquorice Allsorts, and Jelly Beans.
Now thanks to increasing local demand, she has launched ‘Sweet Deliveries’, a first-of-its-kind free home delivery service for customers in and around Sawtry.
Caitlin said: “What started as just a school project has grown in a very short space of time into an exciting fast-growing business which is receiving thousands of hits on its website and on social media every month.
“The Sweet Deliveries service is the next step for the business and means our growing army of local customers get their perfect customised mix of sweets delivered to their door free of charge and in person.
“My vision of an online pick‘n’ mix sweet shop has become a reality and customers love it!”
As well as stocking a wide range of sweets and American candies, the business also offers tuck shop favourites, movie night bundles, sweet boxes for special occasions, and even drinks and crisps.
And they are all available in pouches, gift boxes, jars, or even a hamper or by monthly subscription.
In addition, the business has been awarded a five star hygiene rating and has been approved by the Food Standards Agency.
Dad Dan Russell said: “We are extremely proud of what Caitlin has developed and achieved from her initial concept of an online sweet shop.
“As a family we thought it was a brilliant idea and we have been happy to support her make it a reality.
“Today the business is growing rapidly and we are all involved, and it’s becoming more of a family business with Caitlin in charge.”
Visit the website at www.the-candy-king.com.