Children are pledging thousands of acts of kindness as part of a nationwide campaign.
More than 160 children at Busy Bees nurseries in Peterborough are taking part in the 'Great Kindness Swarm', a UK-wide initiative aiming to inspire 250,000 acts of kindness while raising funds for BBC Children in Need.
The campaign encourages children, educators, and staff to complete six acts of kindness each, with activities including sharing toys, helping friends, and giving back to their communities.
Chris McCandless, European CEO at Busy Bees, said: "We’re proud to see our Great Kindness Swarm buzzing across the country.
"Our children are discovering that even the smallest act of kindness can spark something bigger – in their nurseries, their communities and beyond.
"Every Busy Bee taking part is helping to create a brighter future and making a real difference for BBC Children in Need."
The campaign is part of Busy Bees’ ongoing partnership with BBC Children in Need and supports the charity’s 'Challenge Yourself to 25' initiatives.
Nurseries in Peterborough have embraced the campaign with activities such as baking treats for neighbours and planting kindness flowers.
An area director at Busy Bees Peterborough said: "Our children have loved finding creative ways to be kind, from baking treats for neighbours to planting kindness flowers.
"Together, these small gestures will create a powerful wave of hope, joy and generosity.
"It’s wonderful to see how proud they are to help other children through BBC Children in Need."
To date, Busy Bees has raised more than £110,000 for the charity.
Claire Hoyle, director of income and engagement at BBC Children in Need, said: "We first partnered with Busy Bees last year to support children to thrive and be the best they can be.
"We are so thrilled to be working with Busy Bees again for this year’s appeal."
Share