Peterborough's The Little Sensory Box gets boost from Theo Paphitis


The Little Sensory Box have had a boost on Twitter (Photo: The Little Sensory Box)

Last week Dee Featherstone, owner of The Little Sensory Box, tweeted the Dragon's Den businessman during Small Business Sunday (#SBS) and was one of six weekly winners to gain a retweet from Theo to his 500,000 Twitter followers.

Small Business Sunday is a weekly initiative, set up by Theo in 2010, that now has over 2500 #SBS winners and supports small businesses in the UK.

As a result of the retail entrepreneur's support, has gained a vast amount of new followers and extra orders for their popular sensory boxes created for babies and toddlers.

Dee said: "I have only been in business a year and I have just recently finished serving in the Royal Air Force. In these uncertain times, it is great to have the support from Theo who has recognised my hard work and helped spread the word about what we do to his following."

Anyone looking for a re‐tweet from Theo Paphitis should tweet him at @TheoPaphitis about their business on Sunday between 5pm and 7:30pm and include the hashtag #SBS.

Six lucky businesses are retweeted every Monday at 8pm and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.